How exactly do you “optimize” a campaign? What does that mean?

Paid search campaign optimization refers to the process of making incremental changes to a campaign in order to create a higher average return for every dollar spent. These changes include (but are not limited to): keyword segmentation, ad copy testing, bid management, and geographic, demographic, and schedule adjustments. Expertise in maximizing the efficiency and return of all these variables is what Niiche likes to refer to as our strategic difference.

We don’t just write ads, change bids and produce content. We help businesses grow and succeed using a holistic approach combining data, technology, and human marketing expertise.